Symphony Technologies has unveiled a new name, new logo, new website, and new product release as part of an extensive rebranding initiative.
“It’s a major milestone for the company, as the FMCG market accelerates it adoption of digital technologies and the Symphony brand has the opportunity to become synonymous with making supply chains more streamlined, agile and smarter.”
Grant Cresswell – Chief Executive Officer
SYDNEY (NSW, AUSTRALIA), 5TH OCTOBER 2021
Symphony Technologies, creator of the world’s first non-proprietary whole of supply chain master data platform has completed an extensive rebranding effort in response to accelerated company growth and a renewal to its corporate vision. At the heart of this rebranding is a change of the company name to Symphony – matching the name of their software platform – and an update to the corporate logo.
Over the past 12 months, Symphony has further developed its offering with 200+ plug and play connectivity interfaces, extensive artificial intelligence powered automation features, an improved user experience layer and augmented analytical capabilities.
“It’s a major milestone for the company, as the FMCG market accelerates it adoption of digital technologies and the Symphony brand has the opportunity to become synonymous with making supply chains more streamlined, agile and smarter” said Grant Cresswell, Chief Executive Officer, Symphony adding “By securely sharing consistent data across the supply chain, each participant can make truly powerful decisions to manage and grow their business.”
The Symphony name is rooted in the company’s commitment to synchronising data across many sources in the supply chain, harmonising it and then harnessing it for automating processes and rich analytical applications. This is akin to the fundamentals of rhythm, harmony and melody that underpin a Symphony orchestra.
As the world’s first non-proprietary whole of supply chain data platform, Symphony seamlessly connects every business across the supply chain with reliable and secure Master Data to automate processes and from which truly powerful decisions can be made.
